Your coach, on WhatsApp and email

You've tried diet apps. They didn't stick. This coach messages you back.

A personal AI coach that builds your meals, sets your macros and answers whenever you ask — by email or WhatsApp, whichever you'd rather use. Work from a structured weekly plan, or take every day as it comes and simply photograph what you eat. No app to download, no logging chores. Reply like you'd text a mate.

7 days free — no card needed · then £9.99 a month · no minimum term
Uses official UK food data Your data is never sold to anyone Email or WhatsApp — your choice
A healthy home-cooked plate of chicken, rice and vegetables next to a phone

Built for real households

Budget-friendly. Family-sized. Easy to prep ahead.

This isn't a plan for one person eating alone in a bubble — it's built for the way real households actually eat and shop.

On a budget

Tell your coach what you've got to spend and get meal ideas built for an ordinary UK supermarket shop — real meals, not the cheapest possible bowl of rice. WhatsApp the word OFFERS for a dated, food-only list of offers from the supermarkets we hold current offers for (so far Aldi, Asda and Morrisons).

Family meals

One meal, the whole table — tell us how many you're cooking for and the quantities and shopping list are scaled to match.

Meal prep sorted

The lunch options in your weekly plan are picked to make ahead and take to work, and breakfasts are quick or made the night before.

See real examples

Meal of the Day

Tonight's dinner, sorted

Family meals, batch-cook lunches and quick dinners — each with the shopping list and estimated calories and macros. Photos are AI-generated illustrations.

See all 63 recipes

Correct as of Wednesday 16 SeptemberThis week's food offers
Aldi
British salted butter 250g£1.85
Sea bass fillets, 2 pack£3.29
Asda
Selected meat, fish & poultry3 for £12
Selected frozen favourites4 for £5
Morrisons
2 salmon fillets 220g3 for £10
British carrots 1kg69p
Illustrative — taken from a real list sent on 16 September 2026. Yours shows the date its offers were collected.
One word on WhatsApp, and this lands in your inbox

Supermarket offers

The healthier choice can be the cheaper one.

Eating well shouldn't be only for people with money. Message your coach one word — OFFERS — and you get a dated, food-only list of offers from the supermarkets we hold current offers for (so far Aldi, Asda and Morrisons). No household or drink promotions — and if our list is more than a week old, your coach says so rather than sending old prices.

See how the offers list works

How it works

Three taps. That's the whole job.

No logging, no forms after day one. Illustrative examples below.

1 Point

Photograph — or tell us — what's in your fridge

Fridge, cupboards, freezer. A photo or a quick list — either works.

A person photographing the inside of their fridge with a phone
Illustrative example
2 Ask

Ideas come back in minutes

Quick options on WhatsApp — and the full cooking instructions land in your email at the same time, so nothing gets lost in the chat.

A person photographing their meal to log it
3 Cook

Cook from your week's email

Message "plan my week" whenever suits you and a week of meals plus the shopping list is emailed to you. Reply any time to change it.

Someone cooking a simple healthy meal at home following step-by-step guidance
Illustrative example

Went off plan? Not a problem

Tell us what you had — or just show us

Snap a photo of your plate and send it on WhatsApp — your coach reads it back ("that looks like 2 fried eggs, gammon and chips — right?"), you confirm or correct it, and it's logged with an estimated breakdown: calories, protein, carbs, fat, sugar. Or type it out, with your end-of-day burn from your watch if you've got one. Because choosing a healthier lifestyle shouldn't be hard work — for you and your family it should be as simple as a click of the camera.

Illustrative example — estimates based on what you tell us

One coach, two doors

Email or WhatsApp. Same coach either way.

Message your coach wherever suits you — your email inbox or WhatsApp. There's nothing to download and no new account to make, because you already have both. It's one coach behind them: same plan, same memory, same allergies. Say something on one and the conversation carries on where it left off on the other.

Email
WhatsApp

Illustrative examples of the same conversation on both channels.

The honest comparison

Diet apps make you do the work. This one does it for you.

Tracking appsYour coach
Who does the maths?You — logging every bite, ~47 taps a dayThe coach — you just reply to a message
Stuck for teaScroll recipes for twenty minutesPhoto of your fridge, up to four ideas back
When you go off planRed numbers and a lectureLogged with an estimate, no drama
Knows you hate mushroomsNoYes — from your sign-up answers
Shopping listDo it yourselfDone for you, sorted by aisle

The food side

Real UK meals with estimated calories, protein, carbs and fat, checked against official UK food data where we can. Fridge Rider rescues, family teas, fakeaway Fridays, and a weekly shopping list to match.

See the meals

Your week, changed on request

Don't fancy Tuesday? Say so. Want more veg, or less pasta? Say that too. Your plan is rebuilt and the shopping list is redone to match, so you're never shopping from a list that no longer fits.

See how it works

Why I built this

From the founder

I run a small business and I've lived the diet-app cycle: download, log everything for a fortnight, give up. What I actually needed was someone to just tell me what to eat — someone who knew my tastes and answered when I asked. That didn't exist at a price normal people can pay, so I built it. The numbers are checked against official UK food data where we can, the safety rules are hard-wired, and if it's not useful, cancelling is one email.

Quick answers

The things everyone asks first

Is it a real person replying?

No — your coach is our AI, which is how it replies in minutes at any hour, and we're upfront about that. A human oversees quality and steps in when needed.

Can I cancel easily?

Yes. There's no minimum term — email info@myplateprep.com any time and we'll cancel your subscription for you. Your free week needs no card, and we email you on its last day with your numbers and the price, so nothing is charged unless you choose to subscribe.

What if I have a medical condition?

Then this isn't the right tool — we're general wellness for healthy adults, and the coach will say so and point you to your GP rather than pretend otherwise.

Do I have to follow the plan exactly?

No. It's a tool to help you track what goes in and what you burn, and to nudge you towards a healthier way of eating — a guide to work from, not a strict diet you must follow. Off-plan days just get logged, no drama.

What does it cost?

£9.99 a month, everything included, with your first 7 days free — no card needed to try it, and nothing is charged unless you choose to subscribe afterwards. No introductory rate that quietly jumps later — and if the price ever has to change, you'll get at least 30 days' email notice and can cancel before it takes effect.

How fast are replies?

Usually within a few minutes, every day of the year.

All questions answered

Your first plan lands in your inbox today.

Two minutes of questions, 7 days free — no card needed.

Start your free week