Your coach, on WhatsApp and email
A personal AI coach that builds your meals, sets your macros and answers whenever you ask — by email or WhatsApp, whichever you'd rather use. Work from a structured weekly plan, or take every day as it comes and simply photograph what you eat. No app to download, no logging chores. Reply like you'd text a mate.
7 days free — no card needed · then £9.99 a month · no minimum term
Built for real households
This isn't a plan for one person eating alone in a bubble — it's built for the way real households actually eat and shop.
Tell your coach what you've got to spend and get meal ideas built for an ordinary UK supermarket shop — real meals, not the cheapest possible bowl of rice. WhatsApp the word OFFERS for a dated, food-only list of offers from the supermarkets we hold current offers for (so far Aldi, Asda and Morrisons).
One meal, the whole table — tell us how many you're cooking for and the quantities and shopping list are scaled to match.
The lunch options in your weekly plan are picked to make ahead and take to work, and breakfasts are quick or made the night before.
Meal of the Day
Family meals, batch-cook lunches and quick dinners — each with the shopping list and estimated calories and macros. Photos are AI-generated illustrations.
One tin, 10 minutes of work, feeds four
The cupboard dinner that feeds four
15 minutes this morning, dinner waiting tonight
Sunday's chicken becomes Monday's dinner
Four lunches boxed up in half an hour
A big warm pot from two veg
Supermarket offers
Eating well shouldn't be only for people with money. Message your coach one word — OFFERS — and you get a dated, food-only list of offers from the supermarkets we hold current offers for (so far Aldi, Asda and Morrisons). No household or drink promotions — and if our list is more than a week old, your coach says so rather than sending old prices.
How it works
No logging, no forms after day one. Illustrative examples below.
Fridge, cupboards, freezer. A photo or a quick list — either works.

Quick options on WhatsApp — and the full cooking instructions land in your email at the same time, so nothing gets lost in the chat.

Message "plan my week" whenever suits you and a week of meals plus the shopping list is emailed to you. Reply any time to change it.

Went off plan? Not a problem
Snap a photo of your plate and send it on WhatsApp — your coach reads it back ("that looks like 2 fried eggs, gammon and chips — right?"), you confirm or correct it, and it's logged with an estimated breakdown: calories, protein, carbs, fat, sugar. Or type it out, with your end-of-day burn from your watch if you've got one. Because choosing a healthier lifestyle shouldn't be hard work — for you and your family it should be as simple as a click of the camera.
Illustrative example — estimates based on what you tell usOne coach, two doors
Message your coach wherever suits you — your email inbox or WhatsApp. There's nothing to download and no new account to make, because you already have both. It's one coach behind them: same plan, same memory, same allergies. Say something on one and the conversation carries on where it left off on the other.
Just finished at the gym — what's for tea?
Peri chicken rice bowl — 20 minutes, one pan.
That still leaves you 380 kcal for the evening.
Illustrative examples of the same conversation on both channels.
The honest comparison
| Tracking apps | Your coach | |
|---|---|---|
| Who does the maths? | You — logging every bite, ~47 taps a day | The coach — you just reply to a message |
| Stuck for tea | Scroll recipes for twenty minutes | Photo of your fridge, up to four ideas back |
| When you go off plan | Red numbers and a lecture | Logged with an estimate, no drama |
| Knows you hate mushrooms | No | Yes — from your sign-up answers |
| Shopping list | Do it yourself | Done for you, sorted by aisle |
Real UK meals with estimated calories, protein, carbs and fat, checked against official UK food data where we can. Fridge Rider rescues, family teas, fakeaway Fridays, and a weekly shopping list to match.
See the mealsDon't fancy Tuesday? Say so. Want more veg, or less pasta? Say that too. Your plan is rebuilt and the shopping list is redone to match, so you're never shopping from a list that no longer fits.
See how it worksWhy I built this
I run a small business and I've lived the diet-app cycle: download, log everything for a fortnight, give up. What I actually needed was someone to just tell me what to eat — someone who knew my tastes and answered when I asked. That didn't exist at a price normal people can pay, so I built it. The numbers are checked against official UK food data where we can, the safety rules are hard-wired, and if it's not useful, cancelling is one email.
Quick answers
No — your coach is our AI, which is how it replies in minutes at any hour, and we're upfront about that. A human oversees quality and steps in when needed.
Yes. There's no minimum term — email info@myplateprep.com any time and we'll cancel your subscription for you. Your free week needs no card, and we email you on its last day with your numbers and the price, so nothing is charged unless you choose to subscribe.
Then this isn't the right tool — we're general wellness for healthy adults, and the coach will say so and point you to your GP rather than pretend otherwise.
No. It's a tool to help you track what goes in and what you burn, and to nudge you towards a healthier way of eating — a guide to work from, not a strict diet you must follow. Off-plan days just get logged, no drama.
£9.99 a month, everything included, with your first 7 days free — no card needed to try it, and nothing is charged unless you choose to subscribe afterwards. No introductory rate that quietly jumps later — and if the price ever has to change, you'll get at least 30 days' email notice and can cancel before it takes effect.
Usually within a few minutes, every day of the year.
Two minutes of questions, 7 days free — no card needed.
Start your free week