Everything, answered honestly

Healthy adults (18+) who want to eat better, lose or maintain weight, or just stop thinking about meals altogether — breakfast, lunch and dinner, done for you. If you have a medical condition, are pregnant or breastfeeding, or are under 18, this service isn't the right tool — your GP or a registered dietitian is.

You answer two minutes of questions about your goal, tastes, allergies and activity. Within minutes your welcome email arrives with your calorie target and your first full day of meals.

No. The whole service runs in your email inbox and on WhatsApp — you already have both, so there's no app to install and no password to remember.

Yes — use either, or both. Give us your mobile number at sign-up, save the coach as a contact, and message away. It's one coach behind both doors: tell it on WhatsApp that you've gone off porridge and your emailed plan changes too. Your weekly plan and shopping list still land by email, because they're easier to keep and search there.

Usually within a few minutes, any hour of any day.

You tell us once and every suggestion avoids them, without exception. We'll still remind you to check labels every time — packet recipes change, and the label is always the final word. That's not us covering ourselves; that's how allergy safety genuinely works.

Official food composition data — the UK government's CoFID dataset and the US Department of Agriculture's database. Branded and takeaway foods are best-effort estimates and we say so when they are.

Yes, all of them — tell us at sign-up or just mention it any time.

Very much — a large glass of wine is around 230 kcal, a pint of lager about 200, and they're the easiest thing to forget. Just mention them in your messages ("two beers at the match") and your coach folds them into your day, no judgement. And on the other side: water is your friend — your coach will gently nag you about it, because it genuinely helps.

Perfectly. We'll suggest meals the whole house eats, with your portion counted.

7 days, full service, nothing charged. We email you before the trial ends so you can decide with your eyes open.

Two clicks from the link in any of our emails, any time, no questions. UK cooling-off rules apply and we refund pro-rata inside them.

Yes. £9.99 a month, and it stays £9.99 for as long as you stay subscribed — there's no introductory rate that quietly goes up later.

No — and we're upfront about that. Your coach is our AI, which is how it can reply at 11pm on a Sunday in under five minutes. A human (the owner) oversees the service, reviews quality, and steps in if anything ever needs it.

No. We provide general wellness information for healthy adults. We never diagnose, treat or manage medical conditions, and if you tell us something that needs a professional — pregnancy, diabetes, an eating disorder, anything medical — we'll stop, say so, and point you to the right help instead of pretending.

Your food preferences, goals and allergy info count as health data under UK law, so we ask your explicit permission before storing them, use them only to run your service, and delete them 60 days after you cancel. We will be registered with the ICO before the service goes live, and we never sell data to anyone. Full details in our privacy notice.

The full terms of service, privacy notice and cancellation policy will live here — written in plain English, because terms you can't understand protect nobody.