How it works
Here's exactly what happens when you join — no mystery, no faff.
Pay-nothing-today checkout, handled by Stripe (the same payment company behind millions of businesses). Your card isn't charged for 7 days, and we remind you by email before it ever is.
Straight after checkout: your goal, your current eating, foods you love, foods you refuse, allergies, activity level, and a couple of health questions that keep you safe. That's the last form you'll ever fill in.
Your first email arrives with your calorie target explained in plain English and your first full day of meals — every one with calories, protein, carbs and fat already counted.
"What's for tea with this mince?" "Eating out Friday — what do I order at Nando's?" "Gone off porridge, new breakfasts please." Reply any time; your coach answers in minutes and remembers everything you've told it.
Ask for a weekly plan and you'll get the meals plus one consolidated shopping list with real pack sizes. Shop it once and every dinner that week is already decided.
Cancel online in two clicks, any time. Your £9.99 never rises while you stay, and we send a reminder before every renewal.
Your first fortnight
Welcome email: your calorie target explained, your macro split, your first full day of meals.
You message, it answers. Swaps, eating out, Fridge Rider rescues — the coach learns what your real week looks like.
"Your first week" summary: what worked, what to tweak, next week's plan and shopping list.
A plain reminder: "your trial ends in 3 days, here's what you'll be charged, here's the one-click cancel link." No games — you decide with your eyes open.
First charge, and it just keeps running — daily plans if you want them, answers whenever you ask, a reminder before every renewal.
Morning Dave — your Monday
Breakfast: overnight oats with berries (412 kcal · P 24g). Lunch: leftover chilli from last night (531 kcal · P 39g). Dinner: your Monday five-a-side night, so tea's a 15-minute one: pesto chicken pasta (587 kcal · P 44g).
That's 1,530 before snacks — you've got 470 to play with. Have a good one.
The morning message
Every morning (if you want it — it's optional) your coach sends the day's plan built around what's in your kitchen, your evening plans, and what you felt like last week. Reply to change anything.
Where it happens
Everything above works in both places. Email keeps a searchable record of every plan we've ever sent you and never logs you out; WhatsApp is there for when you'd rather just fire off a message from the supermarket aisle. Use one, use the other, or swap between them mid-week — it's the same coach with the same memory of your tastes, your allergies and how your week is going.
You tell us your mobile number at sign-up and save the coach as a contact — that's the whole setup. Nothing gets re-typed when you switch channels.
Boundaries we keep
Plan your meals, count your macros, adapt to your tastes and budget, build your shopping lists, answer food questions at any hour, and cheer you on.
Give medical advice, plan diets for medical conditions, pregnancy or under-18s, ever suggest crash-diet calories, or promise "a stone by summer". If anything you tell us needs a professional, we'll say so straight away and point you to your GP.
7 days free, cancel in two clicks, first meals within minutes.
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