Your coach, in your inbox
A personal AI coach that builds your meals, sets your macros and checks in on you — by email or WhatsApp, whichever you'd rather use. No app to download, no logging chores. Reply like you'd text a mate.
7-day trial · £9.99 a month, forever · cancel anytime in one clickHiya! I'm on 1,800 calories. What can I do with chicken thighs and normal cupboard stuff? Not mushrooms though
Garlic & lemon chicken thighs with rice and green beans — 25 minutes, one tray.
That leaves you 490 kcal for the evening — fancy a pudding idea? Just reply.
See it working
Illustrative examples of how the coach replies.
Fry-up at the café with the lads — what do I order?
Go poached eggs, bacon, grilled tomato, wholemeal toast — skip the hash browns.
Nando's tonight — keep me under 700?
Half chicken (no skin on one piece), corn + side salad. Peri-tamer if the kids share your chips.
Your week: 6 of 7 days on target, protein up 12%, and you cooked twice from the Fridge Rider list. Next week's plan and shopping list are attached.
One coach, two doors
Message your coach wherever suits you — your email inbox or WhatsApp. There's still nothing to download and no new account to make, because you already have both. It's one coach behind them: same plan, same memory, same allergies. Say something on one and the conversation carries on where it left off on the other.
Just finished at the gym — what's for tea?
Peri chicken rice bowl — 20 minutes, one pan.
That still leaves you 380 kcal for the evening.
Illustrative examples of the same conversation on both channels.
The honest comparison
| Tracking apps | Your coach | |
|---|---|---|
| Who does the maths? | You — logging every bite, ~47 taps a day | The coach — you just reply to a message |
| When you eat out | Guess and feel guilty | Menu Sat-Nav plots your best order at Nando's, Greggs, the chippy |
| When you go off plan | Red numbers and a lecture | A recalculated rest-of-week, no drama |
| Remembers you hate mushrooms | No | Forever |
| Shopping list | Do it yourself | Done for you, proper UK pack sizes |
How it works
Your goal, your tastes, your allergies, how active you are. That's the last form you'll ever fill in.
Calorie target explained in plain English, your macro split, and your first full day of meals — every number done for you.
"What's for tea with this mince?" — emailed or messaged on WhatsApp, it's the same coach. Answers in minutes, any hour, and your week adapts as life happens.
Real UK meals with calories, protein, carbs and fat counted from official data. Fridge Rider rescues, family teas, fakeaway Fridays, and a weekly shopping list with proper pack sizes.
See the mealsWalking plans, no-kit home sessions or beginner gym routines — and your calories adjust automatically on the days you move more.
See the trainingWhy I built this
I run a small business and I've lived the diet-app cycle: download, log everything for a fortnight, give up. What I actually needed was someone to just tell me what to eat — someone who knew my tastes and answered when I asked. That didn't exist at a price normal people can pay, so I built it. The numbers come from the UK's official food database, the safety rules are hard-wired, and if it's not useful, cancelling takes one click.
Quick answers
No — your coach is our AI, which is how it replies in minutes at any hour, and we're upfront about that. A human oversees quality and steps in when needed.
One click from any email we send, any time. We also email you before your trial converts and before every renewal — no surprises.
Then this isn't the right tool — we're general wellness for healthy adults, and the coach will say so and point you to your GP rather than pretend otherwise.
£9.99 a month, everything included, and it stays £9.99 for as long as you stay subscribed — we don't raise it later. First 7 days free.
Usually within a few minutes, every day of the year.
By the numbers
Two minutes of questions, 7 days free, one-click cancel.
Take the 2-minute quiz